Brand Deals
#paid CMO: Hire Creators for Brand Fit Before Audience Size
#paid CMO Roger Figueiredo says creators who already use a brand should come first. TELUS's Shorts campaign posted a 9.5% ad recall lift versus a 6.6% benchmark.
#paid CMO Roger Figueiredo says creators who already use a brand should come first. TELUS's Shorts campaign posted a 9.5% ad recall lift versus a 6.6% benchmark.