Brand Deals
#paid CMO: Hire Creators for Brand Fit Before Audience Size
#paid CMO Roger Figueiredo says creators who already use a brand should come first. TELUS's Shorts campaign posted a 9.5% ad recall lift versus a 6.6% benchmark.
Category: Brand Deals
Brand Deals
Sesh Makes Investor Jake Paul a Co-Creator of Limited Pouch
Nicotine pouch brand Sesh says it relies on celebrity investors over ad budgets. Its Sesh Reserve drop with Jake Paul became its top online seller.