Fox News Tops Cable Primetime on Nov. 5; CNN Leads Demo
Fox News finished first in primetime total viewers on Thursday, Nov. 5, according to a daily cable news ratings report based on Nielsen Big Data + Panel figures. The report described the night as a return to normalcy in primetime. In the key advertising demographic of Adults 25-54, however, the picture was different.
Total viewers
Across primetime, Fox News averaged 1.716 million viewers. MS NOW came second with 1.505 million, and CNN had 1.051 million.
Over the full day, Fox News also led with 1.112 million viewers. MS NOW followed with 991,000, and CNN drew 669,000.
The Adults 25-54 demographic
CNN came out ahead in the demo on both measures. In primetime, CNN averaged 240,000 viewers aged 25-54, followed by MS NOW with 228,000 and Fox News with 182,000.
Across total day, CNN had 141,000 demo viewers. MS NOW had 123,000, and Fox News had 115,000.
At the program level, MS NOW’s The Last Word with Lawrence O’Donnell was the most-watched show in the Adults 25-54 demo for the day, according to the report.
How the numbers compare
The results show how the three networks draw different audiences. Fox News had the largest overall audience in both primetime and total day. It placed third in the 25-54 demo in both dayparts.
MS NOW was second in total viewers in both dayparts. It was also second in the demo, behind CNN, in primetime and across the full day. CNN had the smallest total audience of the three but the largest share of younger viewers by the demo numbers reported.
The figures come from Nielsen Media Research, with all times listed in Eastern Time. The report’s charts break down viewership by program throughout the day for each network, but the underlying program-by-program numbers were not included in the text available for this story.
Ratings for the networks vary daily with news events and programming. Totals in the report are expressed in thousands, so a figure of 1.716 refers to roughly 1.716 million viewers.
Source: adweek.com
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