Creator Economy
Wovvo’s Paula Hlavacek: UGC Creators Should Build Skills First
Wovvo co-founder Paula Hlavacek says new UGC creators should practice first, pitch brands like strategists and lean on being human as AI content grows.
Tag: brand deals
Brand Deals
#paid CMO: Hire Creators for Brand Fit Before Audience Size
#paid CMO Roger Figueiredo says creators who already use a brand should come first. TELUS's Shorts campaign posted a 9.5% ad recall lift versus a 6.6% benchmark.