MS NOW Wins Primetime Viewers on Nov. 4 Cable News Ratings
MS NOW finished first among cable news networks in primetime total viewers on Wednesday, Nov. 4, 2026, according to a daily ratings summary of Nielsen Big Data + Panel figures. CNN led in the Adults 25-54 demographic between 4 p.m. and 10 p.m. ET, the same report shows.
Total viewers
In the total viewers category, the source lists figures for Fox News Channel (FNC), CNN and MS NOW. The table carries a label of “BD+P x 1,000”, and the numbers below are given as they appear there.
For total day, MS NOW posted 1.357, ahead of FNC at 1.261 and CNN at 1.07. In primetime, MS NOW again led with 2.062, followed by FNC at 1.852 and CNN at 1.306.
MS NOW therefore ranked first in both total-day and primetime total viewers on the day, with Fox News second and CNN third in each case.
The Adults 25-54 demographic
The picture changed in the Adults 25-54 demographic, a group often watched closely by advertisers. Here CNN came out on top. For total day, CNN recorded 258, compared with 199 for MS NOW and 132 for FNC.
In primetime, CNN again led the demo with 358. MS NOW followed with 303, and FNC was at 195. The ranking of CNN first, MS NOW second and Fox News third held in both the total-day and primetime demo measurements.
The summary highlights CNN’s lead in the demo specifically for the 4 p.m. to 10 p.m. ET window.
About the data
The figures come from Nielsen Media Research and use Nielsen’s Big Data + Panel methodology. All times are Eastern Time. The report also includes interactive charts of total viewers (P2+) and Adults 25-54 across the broadcast day for Fox News, CNN and MS NOW. These let readers see exact viewer counts and the program on air at each point. The charts’ underlying data points were not included in the text provided, so this article does not describe minute-by-minute trends or individual shows.
The ratings were published in a daily cable news ratings roundup. The summary offers no commentary on why viewership split the way it did across the two audience measures. It also gives no comparison with previous days or with the same date a year earlier, so the numbers represent a single-day snapshot.
The results show how rankings can differ depending on the metric. MS NOW drew the largest overall audience, while CNN had the strongest showing among the 25-54 age group on the same day, according to the Nielsen-based figures in the report.
Source: adweek.com
Image: Jeff Maurone from Seattle, WA, USA / Wikimedia Commons (CC BY 2.0)
